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Importance of packaging

Updated:2018-10-15 Large Small
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Why does a good product have to have a good packaging?

1、After packaging the product, it can be different from competing products of the same kind.

2、Exquisite packaging, not easy to be copied, fake, forgery, to maintain the credibility of the enterprise.

3、The packing is the silent salesman in the display of the product. Good packaging, often for the consumers or users, to stimulate their desire to buy, become a tool of saling product and a powerful competitive means.

4、The packaging also receives advertising. Sometimes, the quality of the same product maybe equal. Thus, good packaging will often become the main consideration for consumers or users to choose products. Improved packaging can give a new impression to an old product. Therefore, packaging can effectively help product marketing, maintain or expand market share.

5、The packaing of products is conducive to improving product quality, enriching product varieties, facilitating sales and promoting automatic sales and self-service sales.

6、Excellent and exquisite packing can not only make good products and good packing complement each other. Avoid the phenomenon of “first-class product, second-class packaging, third-class price”. And, it can still drice up the price of the product. Making the consumer or user willing to offer higher price to buy. Thus the enterprise can increase the sales revenue.

7、Moreover, the inventory control of packaging products is relatively simplle and easy to operate. The packaging of products can also reduce the loss rate of products and improve the labor efficiency of transportaion, storage and sales. All this can increase profits.