Gift boxes are often more important than the products. Whether a company can succeed in sales depends not only on the product, but also on the box. That explains why Philip puynis, a vice-president of a New York firm, is willing to invest 100,000 in a new packaging for marlboro cigarettes.
1. Gift boxes must be persuasive.
The cost of selling is so high that many retailers find it urgent to switch to a discretionary approach. Today`s self-service stores not only deal in food, but also in hardware, clothing, cosmetics, cultural appliances and a wide range of consumer goods. Packaging box becomes the sales tool that manufacturer and consumer contact each other.
2. Gift box merchandise thunder same sex.
The increasing number of manufacturers of gift box products makes the products more similar and customers have to choose from many similar products. It is difficult to decide between a wide variety of hygiene soaps, foods, cigarettes and cosmetics. Therefore, when two competing goods are very similar, the gift box must be able to distinguish with each other`s goods due to the existence of small differences.
3. Price is not everything.
“A reasonable price is the only key to a customer`s wallet”. Gift boxes can turn boring cosmetics into “elixirs”. In fact, people don`t just buy frosting, they buy confidence, poise, youth and beauty. Bring the goods to life through the box. Design enables you to meet the psychological needs of customers and thus promote sales.
4. Advertising
When a new product comes out, if it wants to become a household name, it must spend a lot of money on advertising. When promoting a product, a chain must be formed between the factory and the people. The gift box is the last link of the chain. Therefore, the gift box design should reuse the language used in advertising.
Gift packaging box should have an absolute advantage of the trademark or identification brand number, or ues some means to combine all forms of advertising and packaging box itself, with the commodity description can telll and persuade people, but also have psychological attraction, make the gift packaging box people trust so as to promote sales.